This year’s theme is “The Magic of Second Life.” No, we’re not just talking about wizards and sorceresses (though of course they’re included). The true magic of Second Life is something different for each of us. It’s all about that moment when we realized how amazing Second Life really is. It’s when we found our own personal connections to Second Life, realizing its potential in our own lives and the lives of other Residents. Whether it’s the social aspect, the content creation possibilities, or unique business and commerce opportunities, we’ve all got a tale of Second Life magic to share.